A few years ago, while on assignment for a local magazine, I had the opportunity to meet, and photograph Stephen Einhorn, a MKE-area businessman. It was pretty common for these assignments to end with an exchange of business-cards. This time though, was unique in that Stephen gave me a book – a book that he wrote, joking that he had plenty of copies to go around!
The entire title of the book is “If You Try To Please Everybody…You Will Lose Your Ass: Jokes and Reflections on Business and Life.” This is a fun, light read, with a format that is easy to mosey through. Each page is a joke, followed by a particular lesson. All these jokes and lessons are spread across chapters like “Behavior Counts”, “Value Added”, “Worry and Guilt”, and a few more besides.
I think it’s really neat that Stephen wrote this book, as many people comment about wanting to “write their memoirs”, but only a fraction follow through. And while wanting to tell your life story is neat, fewer people talk about wanting to write a book that is all about what they’ve learned in life, the values they’ve developed, and a whole lotta jokes beside. So, my hat is off to Stephen. He did something really kinda neat here, and I’m just bummed it took me so long to get around to reading it. Ah well, that is just how it goes sometimes.